Unlike the Like Button

I originally wrote this as a post in a Facebook group that I am a part of. The group is about encouraging others as they begin their work at home business and lifestyle.

A member was asking for advice about using social media [particularly Facebook] as a means of promoting their business. I had planned on just making a comment on her post. I then decided to create a post out of my comment. After reading an article on Medium, and commenting on it as I like to do, I felt the need to share my thoughts on in an article on Medium.

Here is what I wrote on that post.

“I have found one of the most effective things you can do with FB to promote what you do is engage with people. On FB that means stop using the like button and actually write a comment.

How many times do you give a thumbs up to someone in real life when they make a comment or offer an opinion? Why should Facebook be any different?

If what you read is important enough to respond, then type in some words. Do you know what can happen if you do that? A conversation can start, a friendship can form, a sale can be made.

I remember a saying from when I was in an MLM fifteen years ago; “People don’t care how much you know, until they know how much you care.”

Responding with an actual comment is showing that you actually care about that person’s comment to take the time to type a response.

So, stop using that like button and start engaging and having conversations with people.”

I had 164 post reactions, yep people hit the like button on a post about using the like button. I also had 175 comments on the post. To be honest I took the time to respond to the comments that I received. So less than half of the comments were from readers. I can tell you that was a busy weekend. Pretty much all of my Facebook time was taken up with one post.

Now, I didn’t come up with this idea. I originally read the article on Facebook. Like many good articles on that platform, I can no longer remember who, or where, wrote and published it.

I took the idea and tested it in my own usage on that platform. I found that it changed the way I interacted online. Three or four years on and I still prefer to comment…

Related posts:

What will be the ROI of your investment in marketing? This is a question that every startup has to answer when an investment in marketing is being considered. Having a good marketing strategy and…

The history of photography is a story of innovation driven by the pursuit of simplicity and ease. George Eastman, the founder of Kodak, captured this spirit with his 1888 advertising slogan, “You…

Our team is excited to announce that another build of Emphy Platform is available now and as always, we would like to share with you the results. During this sprint we carried forward the development…